Back to Blog
8/9/2025Организация

Everyone will be wearing pink!

The concept is not just “let’s do everything in a rustic style” or “let the girlfriends wear pink.” A concept is a story about YOU.

A wedding without a concept is like a hodgepodge: beautiful, tasty, but it’s unclear what it’s about. A wedding with a concept is a complete work, like a good film.

How do we look for an idea?
1. We are listening to you: What music do you listen to in the car? Where did you two meet? Do you like noisy parties or cozy gatherings by the fireplace? Your hobbies, dreams, jokes.
2. Looking for the "red thread": It could be anything. A color (marsala wine for a fall wedding), a symbol (mountains, sea, airplane), a phrase from your favorite song, or even a shared memory.
3. We implement it in detail: The concept permeates everything from the invitation design and fonts to the flavor of the cake and the DJ playlist.

When a wedding has an idea, guests remember not just “we ate and danced”, but special atmosphere. They feel like they have been in your universe.